This course on Digital Marketing & E-commerce Fundamentals will help students to understand that with Digital revolution & Technology the concepts of Marketing like Consumer Behavior, STP strategies used by Organizations to attract their customers, etc., also must be analyzed from a new perspective. With Digital industry growing at fast pace, this course will help the students to make a successful career in the same. The course also imparts students with in-depth knowledge on E-commerce concepts, Platforms, Models & latest industry trends. The course will give a detailed insight on Digital marketing framework & how Businesses uses the concepts of Search Engine optimization, Content Marketing, Search Engine Marketing and Display Advertising & Social Media marketing to build their Digital presence & gain a competitive advantage in the market.